Why MRDIGITAL?

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Effective Delivery

According to the Arbitron study, billboard advertising is effective. According to the study, which reported that 71 percent of Americans “often look at the messages on roadside billboards,” a majority of Americans at one time or another learned about an event that interested them or a restaurant they later patronized. Additionally, 56 percent of Americans reported later talking about a funny billboard they saw while on the road. A smaller percentage tuned into a TV or radio show because of a billboard ad or noted a phone number or web address displayed on one.

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The Facts

  • 72% of billboard viewers frequently or sometimes shop on their way home from work

  • 68% frequently or sometimes make their shopping decisions while in the car

  • 38% make the decision to stop at the store while on their way home

  • 32% visited the retailer they saw on a billboard later that week

  • 72% of billboard viewers frequently or sometimes shop on their way home from work

  • 68% frequently or sometimes make their shopping decisions while in the car

  • 38% say they were motivated to visit a particular store that day because of an outdoor ad message

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Captive Audience

American spends nearly 20 hours per week in a car – either as the driver or as a passenger. Some Americans – especially those with longer commutes – spend a greater percentage of their waking hours in a car than they do watching television, reading magazines or listening to the radio, which are all vehicles that provide advertising opportunities. Taking advantage of those hours that your customers are behind the wheel can be a good idea if you have a clever and strategic advertisement in mind.

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Ready To Spread Your Message? Give Us a Call Now!

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- Digital and Static Billboards

- Digital Solutions

- Located Across Alabama

- Targeting High Traffic Areas

- Instant Reach

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